London model Alexsandrah has a twin, but not in the usual sense. Her counterpart is pixelated. The AI-generated twin has already replaced Alexsandrah in a photo shoot. Like a human model, Alexsandrah, her first name professionally, gets recognition and remuneration when her AI version is used.
Alexandrah believes she and her alter-ego are alike “even down to the baby hairs.” Another illustration of how AI is changing creative sectors and human compensation.
AI in fashion modeling shows diversity in all shapes and sizes, helping consumers to make more personalized purchasing selections and reducing fashion waste from product returns, according to proponents. Companies save money and provide chances for tech-savvy workers using digital modeling.
AI in fashion modeling shows diversity in all shapes and sizes, helping consumers to make more personalized purchasing selections and reducing fashion waste from product returns, according to proponents. Companies save money and provide chances for tech-savvy workers using digital modeling.
Critics worry that digital models may replace real models, makeup artists, and photographers. Consumers may believe AI models are real, and corporations may claim diversity commitments without hiring humans.
Sara Ziff, a former fashion model and founder of the Model Alliance, a charity that promotes fashion workers' rights, said fashion is elitist and provides few possibilities for women of color. "I think the use of AI to distort racial representation and marginalize actual models of color shows this troubling gap between the industry's intentions and their actions."
AI may reverse some of the modeling hurdles women of color have overcome. According to data, women are more likely to work in technology-related fields and are more at risk of displacement than males.
Levi Strauss & Co. announced in March 2023 that it will test AI-generated models from Amsterdam-based Lalaland.ai to expand its website's body types and underrepresented demographics. After substantial criticism, Levi stated that it was not canceling live photo shoots, using live models, or working with diverse models.
Levi stated at the time that it did not perceive the AI pilot as a way to enhance diversity or as a substitute for the real effort that must be performed to achieve our diversity, equity, and inclusion goals and should not have been portrayed as such.
Last month, the business stated it would not scale the AI initiative. asked other stores if they utilize AI fashion models. Target, Kohl's, and Shein declined to comment; Temu did not. Nieman Marcus, H&M, Walmart, and Macy's spokesmen stated they don't utilize AI models, although Walmart added “suppliers may have a different approach to photography they provide for their products but we don't have that information.”
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